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Case Study

Tata 1mg and Netcore Achieve 100% Reach Growth & 200% CTOR Uplift AMP Email Innovation

Tata 1mg and Netcore Achieve 100% Reach Growth & 200% CTOR Uplift AMP Email Innovation

Tata 1mg and Netcore Achieve 100% Reach Growth & 200% CTOR Uplift AMP Email Innovation

Netcore
Pages 16 Pages

Tata 1mg, India’s leading digital healthcare platform backed by the Tata Group, provides online medicine ordering, diagnostic test booking, e-consultations, and trusted medical information to millions of users. Seeking to improve customer engagement and expand campaign reach, Tata 1mg partnered with Netcore to leverage AMP Email Innovation. By incorporating interactive experiences directly within emails, the company reduced friction in the customer journey and enabled users to engage more easily without leaving their inboxes. This enhanced the effectiveness of email campaigns, improved user interactions, and created a more seamless healthcare experience. Through personalized and engaging communication strategies, Tata 1mg significantly strengthened its digital outreach, achieving a 100% in

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