This 2023 case study explains how Terminix, a pest-control provider serving about 2.9M customers across 24 countries and territories, partnered with Brillio to modernize its digital customer journey and improve KPIs through insights-infused personalization. Brillio performed an end-to-end analysis of Terminix’s digital properties and delivered a CX overhaul focused on three goals: improving traffic acquisition through a redesigned, SEO-friendly site structure and navigation; increasing lead generation via localized, location-aware personalization (including “Find my branch” and region-relevant content); and creating a more frictionless e-commerce experience by clarifying pricing and services and reducing steps to purchase. Post-launch, Terminix saw increases in organic and referral traffic

Join for free to read