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Case Study

WAEPA Increases Washington, D.C. Applications by 167% with a Transit-Focused Campaign

WAEPA Increases Washington, D.C. Applications by 167% with a Transit-Focused Campaign

WAEPA Increases Washington, D.C. Applications by 167% with a Transit-Focused Campaign

Outfront Media
Pages 1 Pages

This case study shows how WAEPA used a multi-market campaign to support federal workers during a period of workforce uncertainty. Washington, D.C. was the only market that included extensive out-of-home media, allowing the organization to compare its performance with markets relying on other channels. The campaign ran from April 7 to July 6, 2025, and used station dominations at Navy Yard and L’Enfant Plaza, Ultra Super Kings, digital Liveboards, interior car cards, rail window graphics, and two-sheet posters. WAEPA generated 2,433 new applicants and recorded a 167% year-over-year increase in D.C.-based applications. Engaged website visits rose by 18%, while organic website traffic increased by 37%, highlighting the impact of high-visibility transit media on awareness, traffic, and convers

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