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Case Study

Walmart-owned Myntra drove 94% inboxing and 60% better open rates with Netcore AI-powered email delivery

Walmart-owned Myntra drove 94% inboxing and 60% better open rates with Netcore AI-powered email delivery

Walmart-owned Myntra drove 94% inboxing and 60% better open rates with Netcore AI-powered email delivery

Netcore
Pages 12 Pages

Myntra, one of India’s leading fashion e-commerce platforms owned by Walmart, partnered with Netcore to strengthen customer retention and improve email marketing performance. The company faced challenges with declining customer attention, reduced email engagement, and a retention strategy that did not sufficiently differentiate between active and inactive users. To address these issues, Netcore implemented its AI-powered email delivery solution, which optimized inbox placement and ensured marketing emails reached customers more effectively. As a result, Myntra achieved a 94% inboxing rate and a 60% improvement in email open rates, delivering performance that was approximately twice the average industry benchmark. The partnership, which has spanned more than four years, helped Myntra enhanc

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