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Case Study

Webflow’s First Brand Campaign Expands Awareness Among San Francisco Marketers

Webflow’s First Brand Campaign Expands Awareness Among San Francisco Marketers

Webflow’s First Brand Campaign Expands Awareness Among San Francisco Marketers

Outfront Media
Pages 1 Pages

Webflow launched its first brand campaign in the company’s 11-year history to expand awareness among marketers in San Francisco. The campaign used eye-catching station dominations at high-dwell BART and CalTrain hubs, along with other out-of-home placements aimed at airport travelers and hybrid workers. Creative messaging reflected Webflow’s customer-support roots while highlighting how Orangetheory, Ramp, and DocuSign use the platform to build and grow their websites. It also introduced Webflow’s enterprise capabilities to new audiences. Timed after Linda Tong became CEO, the acquisition of AI startup Intellimize, and shortly before Webflow’s annual user conference, the campaign helped position the company as more than a tool primarily associated with web developers.

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