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Case Study

Wind Creek Casino Increases Visitor Traffic with High-Impact Out-of-Home Advertising

Wind Creek Casino Increases Visitor Traffic with High-Impact Out-of-Home Advertising

Wind Creek Casino Increases Visitor Traffic with High-Impact Out-of-Home Advertising

Outfront Media
Pages 1 Pages

This case study shows how Wind Creek Casino measured the effect of a 14-week OUTFRONT campaign on visits to its Chicago Southland location. The campaign used bulletins, digital bulletins, posters, and premier screens across two advertising flights. During the first phase, exposed audiences increased their visitation rate by 185%, producing a 48.6% net lift over the control group. After two additional high-impact units were introduced, visitation among exposed consumers rose by 716%, resulting in a 567% net lift. Across the full campaign, exposed audiences increased their visitation rate by 438%, with an overall net lift of 290%, demonstrating how premium roadside placements can significantly strengthen physical footfall.

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