Report

2020 B2B Marketing Mix Report

2020 B2B Marketing Mix Report

Pages 14 Pages

This report outlines 2020’s top B2B tactics and trends. Email marketing (84%), social media (75%), content (69%), SEO (60%), and tradeshows (54%) lead implementation. Page 2’s charts show most companies maintain formal marketing plans and blend in-house with outsourced resources. Budgets increased, with top spend areas including website development (51%), digital marketing (44%), and branding (27%) as COVID accelerated digital adoption. Lead generation remains the #1 objective, with referrals, email, SEO, and social driving highest-quality leads.

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