The Ecommerce Personalization Benchmark Report 2021, based on research involving 200 retailers and 600 consumers, examines the gap between customer expectations and actual retail experiences in ecommerce. The report highlights that consumers increasingly expect personalized shopping journeys, while many retailers struggle with data limitations, fragmented customer insights, implementation challenges, and privacy concerns. It explores key ecommerce performance metrics and benchmarks, showing how personalization directly impacts engagement, conversions, and revenue. The study emphasizes the costs of failing to personalize, including higher cart abandonment rates, lower customer satisfaction, and lost sales opportunities. At the same time, it outlines the rewards available to businesses that

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