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Report

Email Benchmark Report 2024. A study of 100 billion emails

Email Benchmark Report 2024. A study of 100 billion emails

Email Benchmark Report 2024. A study of 100 billion emails

Netcore
Pages 47 Pages

The Email Benchmark Report 2024 analyzes 100 billion emails and highlights the continued strength of email as one of the most effective marketing channels. In 2023, global email marketing revenue surpassed $10 billion, reinforcing its value as a high-ROI communication tool. The report emphasizes that email remains unmatched in its ability to deliver highly personalized messages to segmented audiences, helping brands build stronger customer relationships and drive meaningful engagement. It also explores how ongoing innovation is expanding email’s capabilities through automation, AI, and interactive experiences. A key insight is that combining email with channels such as WhatsApp, SMS, and RCS creates a more connected and effective customer engagement strategy. By leveraging personalization,

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