Saudi Arabia and the Wellness Tourism Shift examines the Kingdom’s emergence as a potential global destination for luxury and wellness tourism under Vision 2030. As part of its economic diversification strategy, tourism has become a major growth driver, contributing approximately SAR 494.62 billion, or 12.45% of GDP, in 2024, a significant increase from previous years. The report highlights Saudi Arabia’s strategic focus on developing premium tourism offerings, including wellness retreats, luxury resorts, health-focused experiences, and high-end hospitality infrastructure. Key developments such as large-scale tourism projects, improved accessibility, and investments in leisure and wellness are strengthening the country’s global appeal. While challenges remain, including market positioning

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