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Case Study

2K Games Wrestling Campaign Exceeds Mobile CTR Benchmark by 163%

2K Games Wrestling Campaign Exceeds Mobile CTR Benchmark by 163%

2K Games Wrestling Campaign Exceeds Mobile CTR Benchmark by 163%

Outfront Media
Pages 1 Pages

2K Games combined mobile video and out-of-home advertising to promote its professional wrestling trading card events in downtown St. Louis. Static and digital billboards, posters, sequential displays, and a wallscape created visibility along major interstates and near wrestling venues. Proximity targeting reached mobile users within a 15-mile radius of America's Center during a major WWE event, while a consistent 30-second video introduced products and event details. Select creative also included QR codes to encourage immediate action. The campaign delivered 436,344 mobile impressions, achieved a 29% video completion rate, and generated a 0.79% click-through rate. Its CTR finished 163% above the benchmark, demonstrating a strong response from the campaign's tightly targeted entertainment a

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