Achievement First used billboards and mobile advertising to increase awareness, inquiries, and enrollment for three public charter schools in Hartford. Outdoor media appeared in and around the city, including near Downtown’s Union Station, to reach local families. Mobile targeting extended into Hartford and surrounding communities, reflecting the schools’ service area and their largely Black, Latinx, and low-income student population. Banner creative invited families to “Join us at Achievement First,” showed engaged students, and led users to a webpage explaining the schools’ benefits and enrollment steps. The campaign delivered 388,112 mobile impressions, generated 526 website clicks, and achieved a 3.6% secondary action rate, demonstrating measurable engagement with prospective families.

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