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Case Study

Afrezza OOH and Mobile Campaign Lifts Brand Search by 300%

Afrezza OOH and Mobile Campaign Lifts Brand Search by 300%

Afrezza OOH and Mobile Campaign Lifts Brand Search by 300%

Outfront Media
Pages 1 Pages

Afrezza, an inhaled insulin for diabetes management, adopted a combined out-of-home and mobile campaign after reporting little return from television advertising. A consultative planning process helped the brand choose media, adapt creative for outdoor formats, and understand how mobile reinforcement could extend impact. Afrezza initially planned to spend $150,000 but raised the investment to $300,000 after reviewing the strategy, with OUTFRONT Studios designing the campaign. Placements ran in Houston and Dallas, supported by mobile banners, a custom landing-page overlay, and a vanity URL intended to stimulate branded search. The campaign delivered 1.95 million mobile impressions and produced a 300% lift in searches for Afrezza, showing strong gains in awareness and information-seeking act

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