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Case Study

Airmaxx Integrated Campaign Delivers 251,059 Mobile Impressions

Airmaxx Integrated Campaign Delivers 251,059 Mobile Impressions

Airmaxx Integrated Campaign Delivers 251,059 Mobile Impressions

Outfront Media
Pages 1 Pages

Airmaxx combined outdoor and targeted mobile advertising to strengthen awareness and trust for its HVAC services across San Diego. Four bulletins were placed on surface roads to reach residents who might need heating or cooling support. Proximity targeting then served mobile messages to potential customers near the displays. OUTFRONT Studios developed coordinated bright-blue billboard and banner creative for a consistent identity. A dedicated landing page displayed contact information and Airmaxx’s five-star Yelp rating to reinforce credibility and simplify response. The campaign delivered 251,059 mobile impressions and generated 905 clicks. Its 3.31% secondary action rate was 10% higher than the mobile-only benchmark, indicating stronger engagement when roadside exposure and mobile follow

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