The American Hip Institute launched an integrated billboard and mobile campaign to attract new patients for its minimally invasive hip treatments. Eight high-impact bulletins along major Chicagoland expressways targeted adults ages 18 to 65, while geofencing and mobile retargeting served follow-up ads to consumers after they passed the displays. The clinic initially hoped to gain between five and 15 patients given the cost of hip procedures. Interest through mobile, website, telephone, and in-person channels increased immediately and remained steady throughout the campaign. More than 55 new patients were acquired, exceeding the campaign goal by over 266%, and 70% became long-term clients. The clinic also reported a return on investment well beyond expectations, with strong patient retentio

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