amika Product Launch Campaign Drives 37% Sales Growth at Targeted Sephora Stores
amika Product Launch Campaign Drives 37% Sales Growth at Targeted Sephora Stores
1 Pagesamika launched a 360-degree New York City campaign to introduce a new product in its Perk Up dry shampoo line and reach women ages 18 to 34. The program combined multiple out-of-home formats, influencers, and a pop-up activation offering hair touch-ups, photos, and samples. A 175-foot-high hand-painted wallscape and two subway station dominations created high visibility near key Sephora stores in Manhattan and Brooklyn. The campaign delivered 61 million impressions and helped make amika Sephora’s top-selling in-store brand for the quarter. The Perk Up line grew at 1.5 times the overall dry shampoo category rate. Sales at targeted Sephora locations increased 37% year over year, more than twice amika’s nationwide growth, while brand awareness rose four points from the previous quarter.
