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Case Study

Andelin Family Farm Exceeds Mobile Click-Through Benchmarks with Targeted Fall Advertising

Andelin Family Farm Exceeds Mobile Click-Through Benchmarks with Targeted Fall Advertising

Andelin Family Farm Exceeds Mobile Click-Through Benchmarks with Targeted Fall Advertising

Outfront Media
Pages 1 Pages

This case study shows how Andelin Family Farm used location-targeted mobile advertising to promote its fall pumpkin patches, corn mazes, and haunted attractions near Reno, Nevada. The campaign targeted audiences across 10 ZIP codes, extending from Cold Springs through Virginia City. Multiple banner sizes and bright seasonal creative highlighted activities ranging from family-friendly pumpkin visits to zombie paintball, while linked advertisements directed users to the farm’s website. The campaign delivered 46,874 impressions and 517 clicks, resulting in a 1.10% click-through rate. This performance represented a 267% lift over the mobile-only benchmark, demonstrating how focused geographic targeting and timely creative can efficiently generate interest in local seasonal events.

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