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Case Study

BeautyBio New York Campaign Outpaces Overall Revenue Growth by 15.5%

BeautyBio New York Campaign Outpaces Overall Revenue Growth by 15.5%

BeautyBio New York Campaign Outpaces Overall Revenue Growth by 15.5%

Outfront Media
Pages 1 Pages

BeautyBio launched a dynamic out-of-home campaign across heavily trafficked New York commuter hubs to build awareness for its clinical-grade skincare products and beauty tools. Liveboards, Video Urban Panels, and interior subway cards used concise messaging, product demonstrations, close-up textures, and diverse imagery. The creative included a QR code leading to a dedicated landing page with a 30% discount, allowing the brand to test response across transit formats. Following the campaign, BeautyBio reported increased online sales and stronger performance across key New York retail accounts compared with the same period in 2020. Revenue growth in New York exceeded the brand’s overall result by 15.5%, while new-user growth was 10.8% higher than overall, demonstrating measurable gains in ac

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