bigbasket leverages Netcore’s email marketing and AI engine to achieve a 159% uplift in engagement and reactivate 20% of dormant users.
bigbasket leverages Netcore’s email marketing and AI engine to achieve a 159% uplift in engagement and reactivate 20% of dormant users.
7 Pagesbigbasket, India’s largest online grocery platform with over 18,000 products from more than 1,000 brands, serves customers across 20+ cities with a wide range of groceries, fresh produce, and household essentials backed by the trusted Tata brand. The company sought to expand its customer reach, strengthen engagement, and build a loyal community of brand advocates while reactivating dormant users who had become unresponsive to marketing campaigns. To achieve these goals, bigbasket partnered with Netcore and leveraged its advanced email marketing platform and AI-powered engine. Using data-driven personalization, intelligent audience segmentation, and targeted re-engagement campaigns, bigbasket delivered more relevant and timely communications to customers. This strategy significantly improve
