Byblos Cafe used out-of-home advertising to increase restaurant visits, sales, and online search activity within its trade area. The campaign began with one rotating bulletin aimed at on-the-go consumers. After an immediate response, the restaurant expanded the program to include a high-impact permanent placement and multiple rotary billboards across several flights. The campaign delivered more than 28 million adult impressions. Within six months, average monthly Google searches increased from roughly 20,000–30,000 to 90,000–100,000, a reported 200% lift. Foot traffic rose as soon as the billboards appeared, while dine-in, carryout, catering, and overall sales grew substantially. Search activity also dropped when rotary placements came down, reinforcing the campaign’s influence.

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