Celebrity Cruises used an eight-week, multi-operator out-of-home campaign in Miami to determine whether advertising increased visits to its website, homepage, and cruise itinerary page. Digital bulletins, wallscapes, and digital kiosks ran from April 29 to June 30, 2024, with staggered start and end dates. Reveal Mobile compared exposed and control audiences. Website visitation increased 32.4% among people who saw the ads, while visitation declined among those not exposed. The exposed group was 40.8% more likely to visit the overall website. Homepage traffic rose 37.1%, with exposed consumers 42.3% more likely to visit it. Cruise itinerary page traffic increased 30%, and exposed audiences were 35.6% more likely to view that page. The results demonstrated measurable gains at every evaluated

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