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Case Study

City Ventures Campaign Lifts Mobile CTR by 40% for Station House South

City Ventures Campaign Lifts Mobile CTR by 40% for Station House South

City Ventures Campaign Lifts Mobile CTR by 40% for Station House South

Outfront Media
Pages 1 Pages

City Ventures Residences combined out-of-home and mobile advertising to promote the final homes available at Station House South in West Oakland. A high-profile wallscape at Oakland International Airport placed the development before millions of Bay Area travelers and local residents, providing broad visibility in one of the country’s fastest-growing airports. The creative used a simple, informative design that highlighted remaining availability and pricing, while a web-linked mobile banner directed interested buyers to additional property details. The campaign delivered 1,126,694 impressions and generated 4,715 clicks. Its 0.42% click-through rate represented a 40% lift over the mobile-only CTR benchmark, demonstrating that the airport placement and digital follow-up effectively engaged p

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