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Case Study

Click Rates Up By 34% And 90% Sustained Inboxing: How MakeMyTrip leveraged Netcore's AI features of SLO and STO

Click Rates Up By 34% And 90% Sustained Inboxing: How MakeMyTrip leveraged Netcore's AI features of…

Click Rates Up By 34% And 90% Sustained Inboxing: How MakeMyTrip leveraged Netcore's AI features of SLO and STO

Netcore
Pages 8 Pages

MakeMyTrip, one of India’s leading online travel companies, sought to improve the performance of its email marketing programs and customer engagement efforts. Founded in 2000 and later expanding into hotel bookings, rail and bus reservations, and holiday packages, the company serves millions of travelers through its digital platforms. To enhance campaign effectiveness, MakeMyTrip partnered with Netcore and leveraged its AI-powered Send Time Optimization (STO) and Subject Line Optimization (SLO) capabilities. These features helped deliver emails at the most effective times and improve message relevance, leading to stronger customer engagement. As a result, MakeMyTrip achieved a 34% increase in click rates while maintaining a 90% sustained inboxing rate, ensuring that marketing communication

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