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Case Study

Columbia Southern University Uses Audience Data to Strengthen Student Recruitment

Columbia Southern University Uses Audience Data to Strengthen Student Recruitment

Columbia Southern University Uses Audience Data to Strengthen Student Recruitment

Outfront Media
Pages 1 Pages

Columbia Southern University developed a year-round recruitment campaign to reach adults ages 25 to 49 with some college education in a highly competitive market. Historical enrollment ZIP codes guided broad targeting for prospective business students, while specialized programs received focused placement around fire stations, healthcare zones, and government facilities. The university used Digital Direct to select digital out-of-home assets that indexed strongly against the desired demographics. Mobile and static placements added repeated touchpoints across the market, helping CSU promote programs in business, fire and safety, criminal justice, health, and science. Its agency praised the partnership for strengthening strategy, media planning, and support for new-student enrollment initiat

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