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Case Study

Coronado Brewing Drives More Than 3,000 Visits With an Omnichannel Campaign

Coronado Brewing Drives More Than 3,000 Visits With an Omnichannel Campaign

Coronado Brewing Drives More Than 3,000 Visits With an Omnichannel Campaign

Outfront Media
Pages 1 Pages

Coronado Brewing Company combined out-of-home, mobile, OTT, and connected TV advertising to promote its Weekend Vibes and Salty Crew beers across San Diego County. The eight-week campaign used five posters, viewshed retargeting, and proximity targeting near the company’s breweries to reach brewery enthusiasts, bar goers, and beer drinkers. Mobile banners linked to the website, while 15- and 30-second videos featured product imagery and QR codes. The campaign delivered 1,323,690 mobile impressions, 3,813 clicks, a 0.48% click-through rate, and 3,011 tracked visits. OTT and CTV generated 524,420 impressions, with video completion rates of 98.7% for retargeted viewers and 98.76% among craft beer drinkers. Out-of-home placements added 6,830,558 impressions at an effective CPM of $4.14.

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