CUNY Bus Campaign Drives More Than 18,000 Website Visits
CUNY Bus Campaign Drives More Than 18,000 Website Visits
1 PagesThe City University of New York placed its “Degrees Without the Debt” campaign on 736 MTA buses to determine whether transit advertising increased website engagement. Bus king ads ran across New York City for four weeks, from January 29 to March 3, 2023. StreetMetrics compared exposed and control groups. The campaign produced more than 18,000 observed website visits among people who saw the ads. The exposed group visited at a 1.9% rate, nearly ten times the control group’s 0.2% rate. People exposed to the campaign were nine times more likely to visit CUNY’s website and 29 times more likely to reach the Join page. The results showed that high-frequency bus media successfully translated broad citywide visibility into measurable interest in CUNY’s affordable degree programs.
