This 2024 case study describes how a cloud-based customer service software provider improved the alignment of marketing and sales by implementing Salesforce Communication Cloud and Industry CPQ to simplify complex pricing and configurations and create a more seamless, personalized customer journey. Brillio delivered capabilities such as dynamic pricing triggered by predefined rules, ramp quotations for subscription pricing over time, automated multi-chain approval workflows, and generation of multiple customized proposals, and also migrated subscriptions from Zuora to CPQ to better support amendments and improve quoting accuracy. By consolidating subscription, sales, and service data into a unified platform and adding A/B testing optimization, the client improved cross-sell and upsell targ

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