Cybereason used digital out-of-home advertising as an unconventional recruitment tool for highly skilled technology candidates in Boston. Digital Liveboards at selected MBTA subway stations reached commuters in a captive environment, while the creative challenged viewers to solve a code and visit a dedicated vanity URL. The puzzle engaged technically minded prospects, collected contact information for follow-up, and identified people whose problem-solving abilities could make them strong candidates. In the campaign’s first week, the recruitment site recorded 797 unique views and generated 78% more traffic than Cybereason’s average week in 2017. The activation also created excitement among employees and encouraged discussion about expanding the campaign, showing strong employer-brand and re

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