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Case Study

De Anza College Mobile Video Campaign Exceeds CTR Benchmark by 243%

De Anza College Mobile Video Campaign Exceeds CTR Benchmark by 243%

De Anza College Mobile Video Campaign Exceeds CTR Benchmark by 243%

Outfront Media
Pages 1 Pages

De Anza College used proximity-targeted mobile video to increase website traffic and attract prospective students near its Cupertino, California campus. The campaign selected 11 ZIP codes with high concentrations of college-eligible and education-interested adults, focusing delivery on relevant local audiences. A 54-second video highlighted campus activities, academic courses, student opportunities, and the benefits of attending De Anza. Clear calls to action linked viewers directly to the college website for further information and enrollment exploration. The campaign delivered 434,782 mobile impressions and generated 4,006 clicks. Its 1.03% click-through rate was 243% above the benchmark, showing that geographic targeting, informative video creative, and a direct web pathway produced unu

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