Driving Golf Retail Growth with High-Performance Google Ads
Driving Golf Retail Growth with High-Performance Google Ads
12 PagesInnesvingen.se, an online golf retailer, had no active digital campaigns before launching a structured Google Ads strategy. The approach combined branded search, generic search, Performance Max, retargeting, and cross-selling campaigns to grow awareness and maximize conversions. Early campaigns focused on traffic and audience data collection, while later campaigns optimized for high-intent purchases. Complementary product promotions helped improve average order value and retention. Within 3 months, ROAS increased from 0 to 17.92, purchases grew by 130%, and cost per purchase decreased by 37%, successfully scaling sales during peak golf season.
