Case Study
Emory University Campaign Increases Key-Market Homepage Traffic by 120%
Emory University launched a bold awareness campaign alongside the public debut of its 2O36 fundraising initiative and the admissions season. Transit advertising across Atlanta, New York, and Washington, D.C. reached markets representing more than 60% of Emory’s alumni base as well as important student recruitment audiences. Buses, street furniture, and subway placements featured QR codes, clean faculty and student portraits, and confident messages positioning Emory as a leader across disciplines. A supporting social framework extended the campaign online. Homepage visitors from New York and Washington increased by more than 120%, while an Instagram contest generated over 20,000 engagements. The #TheEmoryWay content also performed above average, demonstrating strong website and social respo
