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Case Study

Exelixis Recruitment Campaign Delivers 218,750 Mobile Impressions

Exelixis Recruitment Campaign Delivers 218,750 Mobile Impressions

Exelixis Recruitment Campaign Delivers 218,750 Mobile Impressions

Outfront Media
Pages 1 Pages

Exelixis combined digital billboards and mobile advertising to attract biotechnology professionals and strengthen its employer brand in the San Francisco Bay Area. The oncology-focused company used one-mile proximity zones around eight biotech hubs and commuter locations to reach potential job seekers. Multiple ad sizes, vibrant colors, and portraits of enthusiastic professionals created a consistent recruitment message, while linked banners directed viewers to the Exelixis careers page. The campaign delivered 218,750 mobile impressions and generated 678 clicks. Its 0.31% click-through rate was 3% above the applicable benchmark. By connecting strategically placed outdoor media with local mobile targeting, Exelixis expanded recruitment visibility and created a measurable path from awareness

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