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Case Study

FreshDirect Weather-Responsive Campaign Increases Acquisition and Order Volume

FreshDirect Weather-Responsive Campaign Increases Acquisition and Order Volume

FreshDirect Weather-Responsive Campaign Increases Acquisition and Order Volume

Outfront Media
Pages 1 Pages

FreshDirect partnered with Moments by OUTFRONT to make its winter advertising useful and contextually relevant to New York commuters. The campaign ran across the subway system, Metro-North, and Long Island Rail Road using in-train digital livecards, platform displays, and triptychs. Publishing partner So Yummy created branded recipes for February and March, while real-time weather data triggered 28 meal suggestions based on current conditions. Dynamic QR codes led consumers to curated shopping experiences containing the ingredients needed to prepare the featured dishes. FreshDirect reported increased customer acquisition and higher order volume across New York, showing how branded content, live data, and shoppable transit media could turn timely meal inspiration into commerce.

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