Gemini launched a broad out-of-home campaign to educate consumers about its regulated cryptocurrency exchange, wallet, and custody services while establishing a distinctive brand presence. Buses, taxis, street furniture, urban panels, and subway ads reached financial and technology audiences throughout busy business districts. Creative such as “Money has a future” presented cryptocurrency as a technology capable of addressing real-world problems when supported by a thoughtful, rules-based approach. The campaign increased brand awareness by 18%, consideration by 21%, and purchase intent by 32%. Gemini also reported more than 110% growth in daily onboarded account volume and three times higher volume and conversion benchmarks, with stronger performance continuing after the campaign ended.

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