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Case Study

Georgia State Opioid Response Campaign Reaches More Than 500 Million People and Drives Recovery Awareness

Georgia State Opioid Response Campaign Reaches More Than 500 Million People and Drives Recovery Awareness

Georgia State Opioid Response Campaign Reaches More Than 500 Million People and Drives Recovery Awareness

Outfront Media
Pages 1 Pages

This case study explains how Georgia’s State Opioid Response Team used outdoor and mobile advertising to help people affected by opioid addiction understand that recovery offers “a Way Out.” With more than 800,000 opioid-related deaths recorded since 1999, the campaign needed to deliver educational and supportive messaging across the entire state. An always-on outdoor strategy created broad public visibility, while targeted OUTFRONT Mobile advertising reached individuals and families most likely to need help. The campaign generated more than 500 million impressions among adults aged 18 and older and drove over 363,000 clicks to the opioid addiction and recovery website. Mobile performance exceeded industry attribution benchmarks by 45%, demonstrating the value of combining large-scale awar

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