Goose Creek Consolidated Independent School District used a coordinated billboard and mobile campaign to increase awareness of its standout programs and district achievements within the Baytown and Highlands communities. The outdoor creative highlighted instrumental opportunities and presented the district as a place where students can grow, while mobile placements extended the same community-focused message to people on their devices. The campaign generated 2,835 total clicks and achieved a 0.61% click-through rate. That performance represented a 103.33% lift above the mobile CTR benchmark. The district’s marketing director credited the dynamic combination of mobile and billboard media with making broader promotion of Goose Creek CISD’s programs and successes possible across its local ser

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