Kreg Tool uses Meltwater to maximize the impact of its influencer marketing program, helping generate $17.8 million in earned media value while making influencer management more efficient and data-driven. As a brand focused on making woodworking more accessible and enjoyable, Kreg partners with influencers who can showcase its products and inspire customers through authentic content. Because influencer marketing is a key driver of brand awareness and customer acquisition, the company needed a solution that could manage influencer relationships, track performance, and measure results comprehensively. Meltwater provides end-to-end influencer management and real-time reporting, giving Kreg instant visibility into campaign performance and audience engagement. By centralizing influencer activit

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