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Case Study

Hubbard Place Campaign Achieves Full Occupancy and 187% SAR Lift

Hubbard Place Campaign Achieves Full Occupancy and 187% SAR Lift

Hubbard Place Campaign Achieves Full Occupancy and 187% SAR Lift

Outfront Media
Pages 1 Pages

Hubbard Place used a locally focused out-of-home and mobile campaign to increase leasing tours and achieve full occupancy at its residential building. Audience-driven Metro Lights were positioned at high-traffic intersections within one mile of the property, while mobile advertising reinforced the message among nearby prospective renters and kept the development top of mind. The campaign delivered 177,000 targeted impressions and produced an 8.61% secondary action rate. That performance represented a 187% lift over the mobile-only benchmark. After outdoor and mobile media were added to the marketing mix, leasing tours increased significantly, and Hubbard Place reached 100% occupancy by the end of the campaign, connecting precise geographic targeting with a clear leasing outcome.

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