Case Study
IGP achieves a 432% revenue uplift with rich media app push notifications compared to regular push notifications
IGP achieves a 432% revenue uplift with rich media app push notifications compared to regular push notifications
IGP, one of the world’s largest direct-to-consumer gifting and celebration platforms, serves customers in over 100 countries and delivers gifts to more than 150 countries and 300 cities across India. Known for launching India’s first Gift Discovery platform, IGP focuses on helping consumers find meaningful gifts for special occasions. To enhance customer engagement across digital channels, the company partnered with Netcore Cloud and leveraged its AI-powered customer engagement platform. Already using multiple communication channels such as SMS, push notifications, email, and web messaging, IGP sought to improve campaign effectiveness and drive higher revenue. By implementing rich media app push notifications, the company delivered more engaging and personalized customer experiences compar
