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Case Study

IIFL Capital Achieves 400% Uplift in IPO Bid Conversions with Netcore’s AMP Email Innovation

IIFL Capital Achieves 400% Uplift in IPO Bid Conversions with Netcore’s AMP Email Innovation

IIFL Capital Achieves 400% Uplift in IPO Bid Conversions with Netcore’s AMP Email Innovation

Netcore
Pages 8 Pages

IIFL Capital Services Limited, one of India’s largest full-service financial services and brokerage firms, serves over 3 million customers through a network spanning more than 500 cities. Seeking to improve IPO bid participation and create a more seamless investor experience, the company partnered with Netcore to implement AMP-powered email innovation. Traditional email journeys often required users to leave their inboxes, resulting in friction and lower conversion rates. By enabling interactive actions directly within emails, Netcore helped IIFL Capital simplify the IPO application process and make customer engagement more convenient and efficient. The enhanced experience increased user participation, reduced drop-offs, and improved campaign performance. As a result, IIFL Capital achieved

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