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Case Study

Ironhead Roofing Campaign Secures New Bids and Expands Annual Investment

Ironhead Roofing Campaign Secures New Bids and Expands Annual Investment

Ironhead Roofing Campaign Secures New Bids and Expands Annual Investment

Outfront Media
Pages 1 Pages

Ironhead Roofing used strategically placed out-of-home advertising to increase awareness of its veteran-owned specialty roofing business in Corvallis, Oregon. The initial eight-week campaign featured five targeted posters across the area. Facebook activity complemented the placements by offering customers a prize for visiting every billboard location, creating an interactive connection between outdoor and social media. The campaign helped the company secure two successful project bids and attracted a larger pool of better-qualified job applicants who had noticed the ads. Subcontractors also contacted the business to compliment the creative. Based on the results, Ironhead Roofing converted the short-term campaign into an annual program, added two more posters for a total of seven, and incre

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