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Case Study

Kin Insurance Generates a 67% Website Traffic Lift Through Targeted Physical and Mobile Media

Kin Insurance Generates a 67% Website Traffic Lift Through Targeted Physical and Mobile Media

Kin Insurance Generates a 67% Website Traffic Lift Through Targeted Physical and Mobile Media

Outfront Media
Pages 1 Pages

This case study shows how Kin Insurance used audience-based out-of-home advertising and mobile retargeting to reach homeowners in San Francisco and Los Angeles. Digital bulletins, digital shelters, BART stations, and mobile placements were selected using OUTFRONT’s Digital Ad Server and scheduled during commuting hours. Independent attribution measured a 67% lift in website traffic, nearly three times the insurance industry benchmark. Billboards delivered the strongest format-level performance at 86%, while Los Angeles produced an 81% lift. Mobile retargeting generated 7,915 incremental visits from 2.14 million impressions and achieved a 30% lift. Overall, the campaign produced 11,408 modeled website visitors, with conversion occurring after an average of approximately 16 days.

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