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Kotak Mahindra Bank achieved 2X uplift in open rate & click-to- open rate by implementing Netcore Email microns (Ems) series

Kotak Mahindra Bank achieved 2X uplift in open rate & click-to- open rate by implementing Netcore…

Kotak Mahindra Bank achieved 2X uplift in open rate & click-to- open rate by implementing Netcore Email microns (Ems) series

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10 Pages

Kotak Mahindra Bank, one of India’s leading banking and financial services institutions, sought to improve the effectiveness of its email marketing and customer engagement initiatives, particularly for its digital-first 811 savings account offering. Launched in 2017, the 811 account enables customers to open and manage accounts online through a mobile app, supporting the bank’s digital transformation goals. To enhance customer communication and engagement, Kotak Mahindra Bank implemented Netcore’s Email Microns (EMs) series, which introduced a more innovative and personalized approach to email marketing. By leveraging targeted content, improved email strategies, and customer-centric communication, the bank achieved a twofold increase in both email open rates and click-to-open rates. The so

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