Lake Trust Credit Union used an integrated out-of-home and digital campaign to promote financial wellbeing and engage existing and prospective members amid rising interest rates. Large-format roadside advertising and digital display ads created broad visibility, while mobile technology captured smartphone IDs within billboard viewsheds. Exposed audiences were then retargeted through over-the-top and connected TV advertising in their homes, reinforcing the message across multiple touchpoints. Creative shared member stories and showed how Lake Trust supports financial goals and local communities. The campaign generated 10,000 website visits and achieved a 0.35% click-through rate, reported as 2.3 times higher than the industry standard, demonstrating the impact of coordinated roadside, mobil

Join for free to read