This case study explored how My Mall, a Swedish online marketplace offering home, leisure, fashion, and lifestyle products from multiple brands, built scalable Google advertising campaigns from scratch. The business faced strong competition from larger e-commerce players such as Amazon while also struggling with low brand awareness and limited marketing activity beyond paid advertising. The strategy implemented funnel-based campaign structures, cross-selling tactics, dynamic retargeting, and creative assets emphasizing competitive advantages and product diversity. Within the first month, campaigns generated over 1.57 million impressions, more than 16,000 clicks, a ROAS of 9.5, and over 426 purchases. By the third month, performance continued to improve, with ROAS increasing to 11.12 and pu

Join for free to read