Lee’s Air, Plumbing & Heating used an 11-month out-of-home campaign to strengthen brand recognition and generate leads throughout Fresno County. The company sought to promote air-conditioning replacements while attracting tune-up customers who could help maintain business during the slower season. Posters, permanent bulletins, and rotating bulletins targeted higher-income homeowners, delivering at least 33,453 weekly impressions among households earning $75,000 or more. New creative appeared every eight weeks to keep the campaign fresh, and memorable employee-focused ads led customers to recognize staff members during service visits. The campaign generated approximately 13,000 phone calls and produced a 163% increase in call volume. Customers also reported that seeing the billboards remind

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