McDonald’s evaluated whether out-of-home advertising could increase visits to its restaurants across New Jersey. Posters and digital bulletins ran from May 2 through September 8, 2022, and Reveal Mobile compared visitation before and after the campaign among exposed and control audiences. The group that saw the advertising recorded a visitation-rate increase of 135.45%, rising from 0.66% to 1.71%. By comparison, the control group remained nearly flat, moving from 0.73% to 0.75%. Consumers exposed to the ads were therefore 120% more likely to visit a McDonald’s location than those who were not exposed. Visitation among the exposed audience also continued to increase throughout the flight, suggesting that campaigns running for four weeks or longer may provide audiences with more opportunitie

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