McHales used a high-impact digital monument to promote its plumbing, heating, air-conditioning, and electrical services throughout the year. The three-sided display stood at a heavily traveled intersection near the center of the company’s service area, creating a prominent local advertising presence. Digital flexibility enabled McHales to rotate messages for different service lines and connect its promotions with holidays and community events. Because the structure effectively reached the company’s core audience, McHales secured the placement for a full year and used it as the central element of multiple awareness campaigns. Results showed a 12% sales increase from creative promoting its main drain service and a 15% increase from generator advertising. Together, the two service lines recor

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