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Case Study

MingsBings TD Garden Campaign Increases Boston Website Visits by 123%

MingsBings TD Garden Campaign Increases Boston Website Visits by 123%

MingsBings TD Garden Campaign Increases Boston Website Visits by 123%

Outfront Media
Pages 1 Pages

MingsBings used location-based out-of-home and mobile advertising to build awareness for its plant-based pockets after launching at TD Garden for the Boston Celtics and Bruins seasons. As a young consumer packaged goods brand and one of the arena’s first plant-based food options, it needed to reach game attendees quickly and direct them toward its concession stand. Ads were placed in North Station, the major commuter hub beneath TD Garden, while geotargeted mobile media reinforced the message around the venue. Creative featured celebrity chef and founder Ming Tsai alongside colorful product videos. In the five days after launch, mobile visitors from Boston increased 149%, overall Boston-area website visits rose 123%, and the campaign generated 563 mobile clicks with a 0.30% click-through r

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