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Case Study

Mobile Mastery: Buser Achieves 71% ROI Lift and Curbs App Uninstalls with Netcore Cloud

Mobile Mastery: Buser Achieves 71% ROI Lift and Curbs App Uninstalls with Netcore Cloud

Mobile Mastery: Buser Achieves 71% ROI Lift and Curbs App Uninstalls with Netcore Cloud

Netcore
Pages 11 Pages

Buser, Brazil’s leading collaborative transportation platform, relies heavily on its mobile app to help users search, book, pay for, and manage inter-city travel. As the company scaled rapidly, it faced challenges with a legacy marketing automation platform that resulted in high operating costs, limited personalization capabilities, and deliverability issues, particularly on mobile devices. These obstacles hindered customer engagement and marketing effectiveness. To overcome them, Buser partnered with Netcore Cloud and adopted its customer engagement platform to deliver more personalized, data-driven mobile experiences. By improving audience targeting, automating customer journeys, and optimizing mobile engagement strategies, Buser enhanced user retention and campaign performance while red

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